Remove Bournvita from the 'health drinks' category: Indian Govt

Harsha Prakashan S

The Indian government has issued an order directing all e-commerce companies to remove beverages/drink mixes, including Bournvita, from the 'health drinks' category.

No specific definition

The decision has come in the wake of findings that there is no definition of a 'health drink' under the Food Safety and Standards Act, 2006.

High sugar content

The popular malt-based drink had previously come under scrutiny in April 2023 when an Instagram video highlighting its high sugar content went viral.

Misleading claims

Many beverages have been accused of misleading claims about building immunity, promoting brain development, and enhancing muscle and bone growth.

Low nutritional value

Categorized as an ultra-processed food, these drinks are often low in vitamins, minerals, and fiber,  leading to nutritional deficiencies.

Healthier alternatives

Experts recommend healthier alternatives, including plain milk and smoothies with fresh or dry fruits.

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